On January 7, 2014, the Federal Trade Commission updated its guidance for broadcasters and publishers on spotting false weight-loss advertising claims when reviewing ads for publication. The update includes a list of seven statements that cannot be true and should prompt a “gut check” — a second look to make sure publishers are not running ads with claims known to be false. It also provides advice on dealing with fine print disclosures and consumer testimonials.
FTC Updates Guidance on Spotting False Weight-Loss Advertising Claims
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